I have extensive experience in data - collecting, quality assurance, extract and reporting - with the most advanced tracking tools in the market.
My experiences range from building the whole project, since choosing the right tool to present to the final customer:
1) Choosing tool(s)
2) Define scope, KPI's and goals
3) Implement advanced tracking, connected with customer DWH
4) Data Quality Assurance
5) Extract Data
6) Build Reports
7) Analyse and collect new ideas/insights
8) Improve and repeat
It's important to build a good connection between IT, Marketing, BI and Product departments to have a common sense on the most important KPI's and goals. I believe this is Web Analytics job and I can lead that.
I don't know how to decide these numbers =) But if you want more details, click sub-menus inside Skills.
Advanced implementations, working also with Tag Manager
Monthly reports with improvement recommendations
Campaign creation focused on performance and ROI
Website development with UX, tracking and SEO
Ads, insights and reports
Freelancer for Digital Marketing campaigns, SEO, tracking and business intelligence reports, web development, etc.
Teaching Digital Marketing, specially data-driven marketing mostly for Startup owners and students in the beginning of their careers.
Within the Digital Analytics committee, responsible for publicizing the web marketing career for students and professionals through workshops. Monitor of Digital Analytics course on ESPM (Best School in Brasil for Marketers).
Definition/negotiation of price and budget share, hiring and training new employees, restructure and coordination of Digital Analytics department, campaign analysis, responsible for the process of reporting and tracking (sites/hotsites/mobile apps/social media). Clients: C&A, Terra (Telefonica Group), Itau (biggest Brazilian bank), Whirlpool, TAM Viagens (tourism), etc.
Reporting, SEO management, PPC campaign creation and advanced tracking with tools like Google Analytics (and other Google Tools) and Omniture, for clients and agencies like Philips, Coca-Cola, Nokia, Volkswagen, Terramundi (tourism agency), AlmapBBDO, JWT, Click Isobar and many Startups.
Making plans and presentations (Microsoft Office Package) for our directors
many ways to contact me, but always better to meet in person =)
Berlin/Germany - Sao Paulo/Brazil
ask me =)