The SEO work must be continuous and made ​​since the website construction. There are specialized tools in analyzing the performance of websites that require dedication. Content generation, use of appropriate keywords at relevant moments and competition monitoring are just some of the things that can be done to improve its position with Google search engines.

If you still don’t know exactly what SEO is, I suggest this link: Search Engine Optimisation.  It’s complex, no wonder that Google is what it is.